happycoffee is the name of the coffee company I developed which provides coffee drinkers with free trade organic coffee grounds. The target audience is young mothers who want to make purchases that are ethically sound and high quality without any of the snobbiness that other coffee products evoke.
After developing the branding, I applied it to business cards, stationary, and envelopes. The paper was chosen as a way to reflect the organic nature of the product. I screen printed all of the pieces in order to preserve the vibrance of the green and so that I could use white ink.
My package prototypes feature a cylindrical container that is markedly different than most coffee bean containers on the market today. In this stage, I introduced two new patterns and colors as a way to differentiate roast types.